Motion Picture Association tells Meta to stop using PG-13 to refer to Instagram teen account content

 

“Motion Picture Association tells Meta to stop using PG-13 to refer to Instagram teen account content”

• Meta announced that Instagram accounts for users under 18 (teen accounts) will by default view content that’s “guided by PG-13 ratings” — i.e., similar in maturity level to what the PG-13 film rating covers.
• The MPA (which manages the film rating system in the U.S.) sent Meta a cease-and-desist letter, objecting to Meta’s use of “PG-13” in this way. They argue:
• They were not consulted by Meta.
• Meta’s filtering process (largely AI-based) does not match the human-review, consensus-based rating process the MPA uses for films.
• Using “PG-13” in this way could “erode public trust” in the MPA’s ratings.
• They claim “PG-13” is a registered certification mark and unauthorized usage is improper.
• Meta responded saying that:
• They “never claimed or implied” a partnership or that their teen content is officially rated by the MPA.
• Their goal was to make their content moderation clearer to parents by referencing a familiar standard.
• They consider their use of “PG-13 style” as “fair use” of a widely understood concept.

more info: https://www.thehindu.com/sci-tech/technology/motion-picture-association-tells-meta-to-stop-using-pg-13-to-refer-to-instagram-teen-account-content/article70246850.ece